Portfolio

Verified Outcomes.
Real Business Impact.

We don't deal in vanity metrics. We focus on Contribution Margin, ROAS, and LTV. Here is a selection of recent partnerships.

Consumer Health

Health Brand

10x

Spend Increase

Situation

Inefficient ad structure and policy issues were blocking scale. Needed to move from organic to paid.

Solution

Consolidated ad sets, launched a UGC creative loop, and implemented algorithm-driven targeting to navigate compliance.

+ Paid Social+ Compliance

DTC Health

Diabetic Sock Co.

444%

ROAS Lift

Situation

Excellent product but limited creative assets. Stuck at 0.43x ROAS with organic content failing in paid channels.

Solution

Leveraged authentic testimonial UGC and expanded into TikTok to tap into a new, engaged audience.

+ TikTok Ads+ UGC

Fundraising

Healthcare Lottery

260%

ROAS Boost

Situation

Low ad performance and fragmented structure were hindering participation in a province-wide hospital lottery.

Solution

Unified campaigns into a data-driven structure and revamped audience targeting. Optimized creative deployment for maximum impact.

+ Strategy+ Targeting

DTC Launch

Prenatal Brand

0-to-1

B2C Scale

Situation

Premium B2B product needing to launch a direct-to-consumer channel from scratch. No existing e-commerce infrastructure.

Solution

Built full GTM stack (Shopify, Analytics) and launched a "Quiz Funnel" strategy to segment users and personalize the journey.

+ GTM Strategy+ Personalization

Consumer Health Paid Social Scale

Igniting Growth:
10x Spend with 67% ROAS Lift

10x

Spend Increase

+67%

ROAS Improvement

0-1

Paid Social Launch

01 The Friction

A trailblazer in the supplements industry had early success with organic marketing, but hit a wall when trying to scale paid ads. Their growth was capped by:

Inefficient Structure: Legacy ad accounts weren't optimized for algorithmic learning, limiting broad reach.
Creative Fatigue: Organic content wasn't translating to paid performance. They lacked a "hook-based" creative strategy.
Policy Hell: Constant ad rejections due to health claims made it impossible to sustain momentum.

02 The Pivot

They partnered with Left Coast Agency to go from 0 to 1. We moved them from a "boost post" mentality to a unified, algorithmic acquisition system. We audited existing assets to find quick wins, then pivoted to a UGC-first strategy that leveraged relatable, authentic storytelling over polished brand ads.

1. Proven Framework

Consolidated audience strategy to maximize signal density.

2. Creative Sprints

Rapid testing of hooks and problem-solution angles.

3. Feedback Loop

Isolating data to inform the next round of UGC production.

03 The Wins

Unlocked Scale

Achieved a 10x increase in ad spend while improving efficiency.

Policy Solved

Navigated compliance issues to create sustainable, evergreen ad sets.

Profitability

67% improvement in ROAS, proving paid can be a profit center.

Q1

Q2

Q3

Now

Revenue Growth Trajectory

Ready to replicate this?

Unlock your potential with a custom audit.

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Services Deployed

Paid Social UGC Creative Compliance

D2C Health TikTok Expansion

Scaling Foot Health:
444% ROAS Explosion

0.43x

Baseline ROAS

2.34x

TikTok ROAS

+444%

Efficiency Lift

01 The Stagnation

A diabetic sock company with a life-changing product was struggling to find its footing in paid acquisition. Despite organic love, their paid efforts were flatlining with a 0.43x ROAS.

They faced a "content gap": their organic posts didn't convert as ads, and they lacked data on what actually motivated their older demographic to buy online. They were overly reliant on Facebook and missing out on the exploding reach of TikTok.

02 The Content Engine

We didn't just tweak bids; we overhauled the creative supply chain. Recognizing that "polished" ads felt inauthentic, we partnered with a UGC agency to produce raw, testimonial-style content featuring real people sharing their foot health stories.

Tech Stack Deployed

TikTok Ads

Meta Validation

Creative Testing

03 The Transformation

Before

0.43x

After

2.34x ROAS

Need a TikTok Strategy?

We help D2C brands unlock new channels.

Get an Audit

Services Deployed

TikTok Ads Creative Strategy CRO

Fundraising Programmatic Scale

Maximizing Impact:
260% ROAS Boost

260%

ROAS Increase

+30%

CTR Lift

50/50

Raffle Growth

01 The Fragmentation

A province-wide healthcare lottery aimed to maximize participation to support local hospitals. Despite having a fundamentally strong offer (50/50 raffles), their paid campaigns were underperforming.

The core issues were a fragmented technical setup that hindered scalability, and creative assets that—while good—were not being deployed efficiently, leading to lower-than-expected ROAS.

02 The Unification

We implemented a "Streamline & Scale" strategy. We simplified the complex campaign structure into a consolidated, data-driven architecture. This allowed us to focus budget on the smallest number of winning tactics rather than spreading spend too thin.

Configuration

Consolidated campaigns for better signal density.

Utilization

Optimized deployment of existing creative assets.

Targeting

Honing in on high-propensity donor audiences.

03 The Impact

260% ROAS Increase

Achieved using nearly the same creative inventory, proving the power of structural optimization.

Engagement Boost

30% increase in Click-Through Rates (CTR) through smarter audience segmentation.

Fragmented

Low ROAS

→

Unified

2.6x ROAS

Need Efficient Scale?

We help non-profits and fundraising platforms maximize every dollar.

Get an Audit

Services Deployed

Programmatic Targeting Analytics

DTC Health Go-To-Market Launch

Unlocking Growth:
0-to-1 Launch & Scale

0-1

Market Entry

High

Conversion Rate

Scaled

Relationship Growth

01 The Obstacle

A premium prenatal brand with a powerful B2B product had zero direct-to-consumer presence. They faced the "Cold Start Problem": building an e-commerce engine from scratch while trying to connect with a diverse, nuanced audience (from planners to third trimester).

Their existing B2B messaging was sterile and transactional, failing to build the trust required for a high-consideration maternal health purchase.

02 The Personalization Engine

We executed a full-lifecycle GTM strategy. First, we laid the foundation (Shopify, Analytics). Then, we unlocked scale by shifting from a "Shop Now" model to a "Guide Me" model.

❓

Interactive Quiz

👥

User Cohorts

💌

Tailored Nurture

Phase 1: Foundation

Built Shopify store, established analytics baseline, and ran initial message testing.

Phase 2: Scaling

Deployed the Quiz Funnel, personalized landing pages, and cohort-specific email flows.

03 The Result

Trusted Authority

Repositioned brand from a generic seller to a trusted partner in the pregnancy journey.

High-Intent Traffic

Quiz funnel qualified traffic before the click, driving higher on-site conversion rates.

Cost-Effective Scale

Aligned UGC creative with specific cohorts, making ad spend significantly more efficient on TikTok and Facebook.

Launching D2C?

We build go-to-market strategies from 0 to 1.

Get GTM Strategy

Services Deployed

GTM Strategy Personalization Email Nurture

Verified Outcomes. Real Business Impact.

Health Brand

Situation

Solution

Diabetic Sock Co.

Situation

Solution

Healthcare Lottery

Situation

Solution

Prenatal Brand

Situation

Solution

Igniting Growth: 10x Spend with 67% ROAS Lift

01 The Friction

02 The Pivot

03 The Wins

Unlocked Scale

Policy Solved

Profitability

Ready to replicate this?

Scaling Foot Health: 444% ROAS Explosion

01 The Stagnation

02 The Content Engine

03 The Transformation

Need a TikTok Strategy?

Maximizing Impact: 260% ROAS Boost

01 The Fragmentation

02 The Unification

03 The Impact

260% ROAS Increase

Engagement Boost

Need Efficient Scale?

Unlocking Growth: 0-to-1 Launch & Scale

01 The Obstacle

02 The Personalization Engine

Phase 1: Foundation

Phase 2: Scaling

03 The Result

Trusted Authority

High-Intent Traffic

Cost-Effective Scale

Launching D2C?

Let's discuss your growth goals.

Request Received

Verified Outcomes.
Real Business Impact.

Igniting Growth:
10x Spend with 67% ROAS Lift

Scaling Foot Health:
444% ROAS Explosion

Maximizing Impact:
260% ROAS Boost

Unlocking Growth:
0-to-1 Launch & Scale

Let's discuss your
growth goals.